Title: Lead Source: Lead Tracking and Marketing Attribution for Forms
Author: leadsource
Published: <strong>2026 年 6 月 27 日</strong>
Last modified: 2026 年 6 月 27 日

---

搜索插件

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# Lead Source: Lead Tracking and Marketing Attribution for Forms

 作者：[leadsource](https://profiles.wordpress.org/leadsource/)

[下载](https://downloads.wordpress.org/plugin/lead-source.1.0.zip)

 * [详情](https://cn.wordpress.org/plugins/lead-source/#description)
 * [评价](https://cn.wordpress.org/plugins/lead-source/#reviews)
 *  [安装](https://cn.wordpress.org/plugins/lead-source/#installation)
 * [开发进展](https://cn.wordpress.org/plugins/lead-source/#developers)

 [支持](https://wordpress.org/support/plugin/lead-source/)

## 描述

Stop guessing which marketing channels are generating your leads. Lead Source is
a lead source tracking and marketing attribution plugin for WordPress forms. It 
automatically captures UTM parameters and advertising platform click IDs from your
visitors, persists them through the browsing session, and attaches the traffic source
to every form submission, with no configuration on your forms required.

Perfect for small businesses and agencies running ads across Google, Meta, LinkedIn,
Microsoft, and TikTok who need simple, reliable lead attribution without complex
analytics setups.

#### How it works

 * A visitor clicks your ad or link containing UTM parameters.
 * Lead Source captures and stores the traffic source data in a cookie.
 * When the visitor submits a form, the traffic source is recorded automatically.
 * View all your leads and their sources in a clean WordPress dashboard.

#### Supported form plugins

Works automatically with the form plugin you already use, no shortcodes or form 
changes: Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable Forms, 
Fluent Forms, and Elementor Pro Forms.

#### What it tracks

 * **UTM parameters**: source, medium, campaign, term, content.
 * **Ad platform click IDs**: Google (gclid), Meta (fbclid), Microsoft (msclkid),
   LinkedIn (li_fat_id), TikTok (ttclid).
 * **Auto-detected traffic source**: Google Ads, Meta Ads, LinkedIn Ads, Microsoft
   Ads, TikTok Ads, Organic Search, Direct, or Referral.
 * **Landing page URL** and referrer, with a server-side fallback.

#### Dashboard

A sortable, searchable entries table with a native WordPress look, quick stats for
total submissions and top sources, colour-coded platform badges, full submission
details in a modal, and one-click CSV export.

#### Included on the free plan

All UTM and click ID tracking, all seven form integrations, the admin dashboard,
CSV export, a five-step setup wizard with automatic form detection, unlimited stored
entries, per-submission email notifications, and daily, weekly, and monthly summary
emails.

#### Privacy

IP addresses are anonymised automatically (last octet removed). No data is sent 
to external servers, everything stays in your WordPress database. The setup wizard
includes recommended privacy policy language.

## 屏幕截图

[⌊Lead information display in Lead Source.⌉⌊Lead information display in Lead Source
.⌉[

Lead information display in Lead Source.

[⌊The Lead Source plugin settings page.⌉⌊The Lead Source plugin settings page.⌉[

The Lead Source plugin settings page.

## 安装

**WordPress Admin Installation**

 1. From your WordPress dashboard, go to Plugins  Add New.
 2. Search for Lead Source plugin in the search bar and click “Install” button. (Or
    click “Upload Plugin” and upload the plugin zip file).
 3. Once installed, click on the “Activate” button.
 4. Navigate to the new ‘Lead Source’ menu in your WordPress admin sidebar.
 5. Enter your Lead Source **Site ID** (which you can find in your Lead Source Dashboard
    at https://app.leadsource.co/).
 6. Click on the “Save Changes” button. The tracking script is now automatically active
    across all your pages.

**Manual Installation**

 1. Upload the `lead-source` folder to the `/wp-content/plugins/` directory.
 2. Activate the plugin through the ‘Plugins’ menu in WordPress.
 3. Navigate to the new ‘Lead Source’ menu in your WordPress admin sidebar.
 4. Enter your Lead Source **Site ID** (which you can find in your Lead Source Dashboard
    at https://app.leadsource.co/).
 5. Click on the “Save Changes” button. The tracking script is now automatically active
    across all your pages.

## 常见问题

### Do I need a Lead Source account?

Yes. You need an active Lead Source account. From there, you will able to get a 
Site ID and view your lead attribution dashboard. You can create an account at https://
leadsource.co/.

### How is Lead Source different from Google Analytics?

They serve different purposes. Google Analytics tracks population-level traffic 
and session behaviors. Lead Source identifies individual converters, their specific
journey paths and which campaign produced each particular client.

### What form plugins are supported?

Because Lead Source tracks submissions dynamically on the page, it works automatically
with any form builder, including Contact Form 7, Gravity Forms, Forminator, Jotform,
Typeform and standard HTML forms.

### Where can I find the Terms of Service and Privacy Policy?

You can find our Terms of Service at https://leadsource.co/terms and our Privacy
Policy at https://leadsource.co/privacy.

## 评价

此插件暂无评价。

## 贡献者及开发者

「Lead Source: Lead Tracking and Marketing Attribution for Forms」是开源软件。 以下
人员对此插件做出了贡献。

贡献者

 *   [ leadsource ](https://profiles.wordpress.org/leadsource/)

[帮助将「Lead Source: Lead Tracking and Marketing Attribution for Forms」翻译成简体中文。](https://translate.wordpress.org/projects/wp-plugins/lead-source)

### 对开发感兴趣吗?

您可以[浏览代码](https://plugins.trac.wordpress.org/browser/lead-source/)，查看[SVN仓库](https://plugins.svn.wordpress.org/lead-source/)，
或通过[RSS](https://plugins.trac.wordpress.org/log/lead-source/?limit=100&mode=stop_on_copy&format=rss)
订阅[开发日志](https://plugins.trac.wordpress.org/log/lead-source/)。

## 更新日志

#### 1.0

 * Initial release.
 * Added settings page with Site ID input.
 * Added conditional script enqueuing of the Lead Source tracking script.

## 额外信息

 *  版本 **1.0**
 *  最后更新：**2 周前**
 *  活跃安装数量 **不到10**
 *  WordPress 版本 ** 4.7 或更高版本 **
 *  已测试的最高版本为 **7.0.1**
 *  PHP 版本 ** 7.0 或更高版本 **
 *  语言
 * [English (US)](https://wordpress.org/plugins/lead-source/)
 * 标签
 * [contact form](https://cn.wordpress.org/plugins/tags/contact-form/)[form tracking](https://cn.wordpress.org/plugins/tags/form-tracking/)
   [lead tracking](https://cn.wordpress.org/plugins/tags/lead-tracking/)[marketing attribution](https://cn.wordpress.org/plugins/tags/marketing-attribution/)
   [utm tracking](https://cn.wordpress.org/plugins/tags/utm-tracking/)
 *  [高级视图](https://cn.wordpress.org/plugins/lead-source/advanced/)

## 评级

尚未提交反馈。

[Your review](https://wordpress.org/support/plugin/lead-source/reviews/#new-post)

[查看全部评论](https://wordpress.org/support/plugin/lead-source/reviews/)

## 贡献者

 *   [ leadsource ](https://profiles.wordpress.org/leadsource/)

## 支持

有话要说吗？是否需要帮助？

 [查看支持论坛](https://wordpress.org/support/plugin/lead-source/)