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MailPoet – Newsletters, Email Marketing, and Automation

MailPoet – Newsletters, Email Marketing, and Automation

作者：MailPoet
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描述

Use MailPoet to create, send, manage, and grow your email marketing campaigns – all without leaving your WordPress dashboard.

Our newsletter builder integrates perfectly with WordPress so any website owner can create beautiful emails from scratch, or by using our responsive templates that display flawlessly across all devices.

Schedule your newsletters, send them right away, or set up new blog post notifications to send automatically, in just a few clicks.

Trusted by 600,000 WordPress websites since 2011.

With a free plan to get started, and scaling paid plans with enhanced functionality available, MailPoet is an email marketing solution suitable for both beginners and proficient email marketers.

Visit our website for more information on plans and pricing

所有功能

  • 创建时事通讯订阅表单并将其添加到您的站点
  • 在WordPress中管理您的订阅者和订阅者列表
  • 使用WordPress构建和发送实时通讯
  • 创建自动电子邮件以发送新的文章通知
  • Send automated welcome emails
  • Behavior and interest-based subscriber segmentation options
  • Pre-built and customizable email and subscription form templates
  • Multiple subscription form placements: below pages, fixed bar, popup, slide-in, shortcode, on exit intent
  • WooCommerce emails: abandoned cart, first purchase, specific product, product category
  • Customize WooCommerce transactional emails
  • Reliable email delivery with MailPoet Sending Service (available for free – plan required)
  • Basic engagement statistics (available for free) and detailed engagement statistics (paid plan required)
  • Multi-condition segmentation (paid plan required)
  • Google Analytics integration (paid plan required)
  • Support via our Knowledge Base and Community Forums (available for free), and Priority Customer Support (paid plan required).

为什么选择MailPoet

  • 易于使用的WordPress时事通讯生成器
  • Beautiful templates that work perfectly across all devices
  • 无需配置：开箱即用
  • Manage everything within your WordPress dashboard
  • Higher delivery rates with the MailPoet Sending Service
  • 符合GDPR标准
  • Free plan for small senders or those just starting out
  • Advanced functionality available to help achieve growth.

WooCommerce emails

Promote your business, sell more products, and enhance your customer service with MailPoet’s WooCommerce features.

Use the automated email options to:

  • 首次购物时欢迎新客户
  • Upsell by sending emails to customers who purchased a specific product or from a specific product category
  • Convert more customers by sending a series of abandoned cart emails.

And with WooCommerce-specific segmentation options, you’ll be able to send targeted emails to your customers based on criteria such as their country, the number of orders they’ve placed, how much they’ve spent, and if they have an active product subscription (powered by WooCommerce Subscriptions) or membership (powered by WooCommerce Memberships).

In addition, you’ll also be able to increase brand recognition by customizing your WooCommerce transactional emails. Create a unified brand experience by changing the layout, colors, and fonts used in your emails, as well as adding any images or additional information to them.

MailPoet Sending Service

The MailPoet Sending Service is free if you only have a few subscribers, with scaling plans available thereafter. Read more.

Sending emails and newsletters with your host is not a good idea. You might face sending speed limitations and see your emails ending up in the spam box.

为了帮助您顺利使用，我们为WordPress创建了一个高级电子邮件传送基础架构。我们的技术允许您：

  • Reach inboxes, not spam boxes
  • 超快速发送电子邮件（每小时最多50,000封电子邮件）
  • Maintain your sender reputation and improve engagement levels with automated bounce and complaint handling. Stop sending to non-deliverable and complaining addresses, automatically
  • Authenticate your emails (with SPF and DKIM) to improve deliverability and avoid spam boxes.

The MailPoet Sending Service is very easy to set up, you just have to enter a key in your WordPress dashboard and you’re all set!

MailPoet plans and pricing

MailPoet is available to download for free. Our free download includes all of the features listed above (with the exception of those indicating a plan requirement) under the following criteria:

  • Up to 1,000 subscribers
  • MailPoet branding in emails
  • Send emails with your own sending method (host, SendGrid, Amazon SES, etc).

Or if you opt for a MailPoet plan, you’ll get access to the MailPoet Sending Service.

A free plan is available for those who want to get started with a few subscribers and would like to use the MailPoet Sending Service. And our paid plans offer features and functionality for those with larger lists who are looking to grow their business using email marketing.

Take a look at our pricing page for full details on what’s included in each plan.

安装

请注意：

翻译

  • Albanian
  • Arabic
  • 加泰罗尼亚语
  • Czech
  • 丹麦语
  • 荷兰语
  • Dutch (Formal)
  • French (Canada)
  • French (France)
  • 德语
  • German (Switzerland)
  • German (Formal)
  • Greek
  • Hindi
  • 意大利语
  • 日语
  • 波兰语
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • Romanian
  • 俄语
  • Serbian
  • Slovak
  • Spanish (Mexico)
  • Spanish (Spain)
  • 瑞典语
  • 土耳其
  • Ukrainian

We welcome experienced translators to translate directly on our Transifex project. Please note that any translations submitted via the “Translating WordPress” website will not work.

安全

Our repository is public on GitHub.

Have a question for us? Reach us at security@ our domain, or report security issues to our Bug Bounty program.

Use of 3rd Party Services

MailPoet uses the following services that are necessary for its full functionality:

To improve user experience, MailPoet may use the following 3rd party libraries if the Load 3rd-party libraries setting is enabled:

Loading all these libraries is disabled by default. The option can be enabled in the MailPoet’s Settings > Advanced > Load 3rd-party libraries.

屏幕截图

  • 样本时事通讯
  • 拖放式电子邮件设计师
  • MailPoet email types
  • Newsletter stats (Premium)
  • 订阅者导入（通过CSV文件或直接从MailChimp）
  • Automation editor (Premium)

区块

该插件提供了 1 个区块.

  • MailPoet Marketing Opt-in

常见问题

Does MailPoet store the data of the user’s subscribers?

We do not store or keep any data from your subscribers. However, if you’re sending with us, we do process all the emails to be sent. It means MailPoet only logs email addresses to ensure that our service runs effectively. We do not track anything else.

What is the MailPoet Sending Service?

The MailPoet Sending Service is built exclusively to send WordPress and WooCommerce emails. Our in-house technology provides unparalleled speed (over 50,000 emails per hour) and performance, 99% uptime, and zero loss.

Which sending methods can I use to send my newsletters?

You have the liberty to choose how you send your emails: your own host (default, but not recommended), the MailPoet Sending Service, SendGrid, Amazon SES, or most SMTP providers including MailGun, etc.

Why should I use the MailPoet Sending Service?

Our global deliverability rate is 98.5%, often exceeding industry standards. We monitor each and every one of the millions of emails that we send for our users.

Whether you send 10 or 100,000 emails a day, the MailPoet Sending Service routinely handles small business newsletters through to huge mailing lists with tens of thousands of subscribers.

We highly encourage not to send with your host, here’s why.

If you’re just starting with your newsletter, we offer a free plan to get you started.

Can I filter specific categories out of my post notification?

Yes! In MailPoet you can set either categories or tags to include/exclude. This allows you to only send posts from specific categories or tags, ensuring that non-relevant posts stay out of your emails. You can also set up multiple post notification emails to better target your subscribers’ interests.

Is MailPoet GDPR compliant?

Yes, we are GDPR compliant. We do not have a Data Processing Agreement though. Our privacy notice can act as an agreement and GDPR takes this into consideration. By using our service, you acknowledge our Privacy Notice.

We suggest that you also add a link to our Privacy Notice in your own Privacy Notice page. What’s important is to make sure that your subscribers are aware that MailPoet delivers your email, if you send with MailPoet that is.

You can also read our Guide to Conform to GDPR.

WooCommerce: can my customers subscribe to my newsletter at checkout?

Yes, with MailPoet your customers can subscribe at checkout to your mailing list. You will even be able to send them abandoned cart reminder if they forgot to complete their purchase.

Is it MailPoet or Mail poet?

It’s MailPoet, not mail poet. We’ll answer to either though!

需要帮助吗？

Check our Knowledge Base or contact us through our support site.

评价

Not great.

2025 年 4 月 21 日 1 回复
EDIT: I was finally able to go through the recommended troubleshooting process for “how to test for theme conflicts.” Even with all plugins disabled in troubleshooting mode (except for MailPoet, as per the instructions) and reverted the theme to the default “Twenty Twenty-five,” the established email “template” does not get automatically triggered at new post publish action any more than the initial trigger instance (i.e., each email template is only good for one blog post publishing). Something is really wrong (or I am still doing something wrong). I even went through the New Email creation process in MailPoet, and published a new blog post to trigger the new email template. It always only gets triggered to send on the initial new blog post; no subsequent blog posts will re-trigger the same active template. What’s more, the manual workaround I have been using since I originally installed MailPoet is also no longer reliable, because the last two times I have duplicated the previous email template, disabled the previous version, and published a new blog post to trigger the new email template, the new email template pulls in the previously published (penultimate) post, not the most recent/latest published post, so subscribers end up receiving a duplicate email notification of the same post they received last time. I have had to resort to manually setting up an email “newsletter” campaign with the latest blog post manually added to it. ———————— For installation and setup, MailPoet is pretty user-friendly once you go through the steps, but since setting up an email template to send AUTOMATICALLY when a new post is published on my site, this plugin has NEVER worked properly. Every time I publish a new post, the supposed new post notification email never deploys, so I have to disable it, duplicate it, and try the process all over again. I now have 7 different “templates” in MailPoet for my new post notification email, because every time I publish a new post, I need to create a new email in order for it to actually deploy. Tonight, the new post notification sent out an email notification for a previous post that had long been published. In my mind, the main reason I wanted to use MailPoet was to automatically trigger new post notification emails, and it doesn’t do that without me MANUALLY setting up a new email template for every new post that is published. I don’t understand why this is the way MailPoet works. It shouldn’t be this difficult to trigger an email when a new post is published. Even Wix figured out how to do that. And based on others’ reviews of MailPoet customer service, I am not holding out hope to get this issue resolved.

brilliant. solves mail problems

2025 年 4 月 20 日 1 回复
Brilliant plug in. Solved my mail problems. A little complicated to set up but worth it for functioning GDPR-compliant mailing. Be sure to check the Settings -> Advanced -> Send all site’s emails with… to the MailPoet sending service for consistency.

Abandoned project, nothing new

2025 年 4 月 15 日 1 回复
Very outdated service, there hasn’t been any new features, really mediocre roadmap, considering the amount of what we are paying, and that Woocommerce is behind it, you should be ashamed for the service you provide. Terrible templating feature, customer support, no A/B testing, the list goes on. Going somewhere else…

Total disregard for multilingualism

2025 年 4 月 12 日 5 回复
The authors are absolutely indifferent to the fact that the plugin does not support WPML or Polylang. But come on with the translation. Moreover, the plugin does not even support trivial translation of its settings in the admin panel There are also problems with key activation on language versions of the site that are on a subdomain. Their answer to solve the problem was amazing – change the service for sending emails. And what am I paying money for?  The plugin is owned by Automattic. I expected better from them

thieves

2025 年 4 月 1 日 1 回复
you’re nothing but thieves2 months ago I took out and paid for a subscription for 1500 subscribers I changed the url of my blog from passefutur.fr to vie-as.netand you don’t want to hear it, I waited 1 week, and you don’t want to hear it. Annie Stasse
阅读所有1,374条评价

贡献者及开发者

「MailPoet – Newsletters, Email Marketing, and Automation」是开源软件。 以下人员对此插件做出了贡献。

贡献者

「MailPoet – Newsletters, Email Marketing, and Automation」插件已被翻译至 27 种本地化语言。 感谢所有译者为本插件所做的贡献。

帮助将「MailPoet – Newsletters, Email Marketing, and Automation」翻译成简体中文。

对开发感兴趣吗?

您可以浏览代码，查看SVN仓库，或通过RSS订阅开发日志。

更新日志

5.11.0 – 2025-04-22

  • Added: Dynamic Products block in email editor. Useful in automations to render order products, cross-sells, abandoned cart content, or selected categories or tags;
  • Updated: minimum required WordPress version to 6.7 and tested up to version to 6.8;
  • Updated: minimum required WooCommerce version to 9.7.1 and tested up to version to 9.8.1.

See the changelog for all versions.

商业插件

该插件免费，但提供额外的付费商业升级或支持服务。

额外信息

评级

4.4 星（最高 5 星）。

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支持

最近两个月解决的问题：

总计 92，已解决 30

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