Description

WooCommerce 基于 WordPress 打造，是一种灵活且开源的电子商务解决方案。无论您是要创业，为现有实体店进行在线推广，还是为客户设计站点，您都可以快速入门并构建您想要的商店。

在新的或现有的 WordPress 站点上激活免费的 WooCommerce 插件，按照可选的向导，在几分钟内即可设置新的商店：

• 产品、购物车和结账页面
• 通过信用卡和其他方式安全付款
• Configurable shipping options, including flat rates and label printing
• 通过模块化的区块在站点上集成内容和商务
• Automated tax calculations
• Google Analytics, MailChimp, and Facebook integration
• Central store dashboard with key metrics, and more.

除上述基本功能之外，WooCommerce 还可以完全自定义和可扩展：

• 选择适合您的品牌和行业的设计。
• 借助免费和付费扩展程序改进商店：添加功能并与当地和全球电子商务 Web 服务集成。
• 检查和修改核心插件代码的任何部分。
• 利用钩子和过滤器修改功能。
• 构建在 REST API 和 Webhooks 之上。

Open-source freedoms mean full ownership of content and data forever – plus the expertise of a friendly global community.

WooCommerce is built to allow store managers to run an eCommerce site themselves, no web developer needed. There is also a free WooCommerce mobile app (Android and iOS) for store management on the go.

WooCommerce is developed and supported by Automattic, the creators of Jetpack and WordPress.com, along with independent contributors. The official extension marketplace is on WooCommerce.com.

从订阅到健身器材类以及豪华汽车

您可使用 WooCommerce 售卖任何形状和尺寸的实物和/或虚拟物品，内置支持产品变量，一种产品可有多种配置，并可让顾客即时下载虚拟物品，甚至可以售卖推广返利的产品。

这些只是开箱即用的选项。借助付费扩展程序，您可以扩展 WooCommerce 商店进行预订，提供会员服务，按订阅设置定期付款，制定动态定价规则以及更多功能。

开始每月订阅葡萄酒，为参加 10 次以上课程的成员提供瑜伽垫折扣，提供可配置的礼篮或个性化的珠宝，这一切都可以通过 WooCommerce 实现。

综合支付选项

WooCommerce 附带接受主要信用卡、替代支付方式、BACS（银行转账）和货到付款的功能。

For additional options, WooCommerce also integrates with more than 140 region-specific gateways including popular choices like Stripe, PayPal, Square and Amazon Pay. Apple Pay and Google Pay are also supported.

Search for your payment service provider of choice on the official marketplace.

当地和全球配送

WooCommerce 的配送具有高度可配置性。调整内置设置可提供免费配送或固定利率配送，通过设置配送区域将配送限制为特定国家/地区，或者是向世界开放您的商店。

Official extensions connect you with hundreds of local and international carriers – including Royal Mail, FedEx, and Australia Post – and let you integrate with inventory management and fulfilment providers.

There are also extensions available to add delivery and shipping options and support strategies like buy-one-get-one free, free gifts, and add-ons. WooCommerce Shipping supports real-time calculations and printing labels at home.

借助主题和区块设计商店

WooCommerce store design starts with a theme of your choice. There are hundreds of free and paid themes available, including Storefront by Automattic — it’s free to all stores and you can choose to have it installed for you during the guided setup.

Storefront offers deep WooCommerce integration and prioritizes speed and uptime. You can add your brand and define your style by customizing Storefront yourself or adding one of several industry-themed Storefront child themes.

借助 WooCommerce 区块（在 WooCommerce 3.6 及以上版本中可用）进一步个性化商店的设计，使用这些区块向任何页面添加选项或产品，实现商务和内容的无缝融合。

借助扩展程序自定义商店

向 WooCommerce 商店添加功能的最简单的方式就是使用扩展程序：

• Sell anything – Subscriptions, Memberships, Bookings, Product Bundles, and more.
• Make your store, your way – Product Add-Ons, Checkout Field Editor, Additional Variation Images, and more.
• Customize your shipping options – Table Rate Shipping, Shipment Tracking, live rates from top carriers, and more.
• Find your audience, market to them your way – Google Product Feed, LiveChat, Amazon/eBay marketplace integration, and more.
• Drive sales – Dynamic Pricing, Smart Coupons, Google Ads, and more.

我们在 WooCommerce.com 市场上以及在 WordPress.org 代码库和 Web 上中提供了数百个官方扩展程序，这些程序均经过 WooCommerce 开发人员检查。

永久控制您的数据

WooCommerce 可为您提供从税收到库存水平乃至客户帐户的完全控制权。添加和删除扩展程序，更改商店的设计和切换主题或者托管或支付服务提供商，您可以尽情操作。

In a world increasingly aware of the importance of data protection, WooCommerce gives you full ownership over what is tracked and stored. If you opt to share usage data with us, your data is anonymized and kept secure. At any stage, you can opt out of all forms of tracking while still enjoying all of WooCommerce’s capabilities.

有了 WooCommerce，您的数据便属于您。使用托管电子商务平台的风险之一是，如果提供商关闭，您就会失去商店。WooCommerce 商店数据是前瞻性数据，您可以免费导出全部内容，将站点转移到所选的任何位置。

开发人员为什么喜欢使用 WooCommerce

我们最初创建 WooCommerce 时便考虑到了开发人员的需求。WooCommerce 具有 REST API，几乎可以集成任何服务。您可以随时随地绝对安全地访问商店数据。

开发人员可以使用 WooCommerce 轻松创建、修改和扩展符合客户规格的商店，甚至是通过扩展程序或自定义解决方案增强其功能。

无论您要构建的商店规模如何，WooCommerce 均可提供强大的框架，为基本商店乃至企业级商店提供支持（在一个中央位置提供内容和商务）。

WooCommerce 由专业的开发人员团队进行审核，这些人跨时区工作，来确定并修补发现的任何和所有漏洞。每次发布时会更新全面且易于访问的文档。您可以通过我们的文档了解如何创建客户需要的站点。

加入我们壮大中的社区

WooCommerce 是发展最快的电子商务社区之一。我们感到自豪的是，用户经常指出社区提供的大量帮助以及在线提供的丰富资源是他们喜欢 WooCommerce 的原因。

There are 80+ WooCommerce Meetups taking place in cities across the world that you can attend for free and even get involved in running. WooCommerce also has a regular presence at WordCamps across the globe – and we’d love to meet you.

If you’re interested in contributing to WooCommerce we’ve got more than 350 contributors, and there’s always room for more. Head to the WooCommerce GitHub Repository to find out how you can pitch in.

WooCommerce is currently 100% translated into 24 languages, including Danish, Ukrainian, and Persian. If you’re interested in helping to localize WooCommerce by adding your local language, visit translate.wordpress.org.

贡献者和开发人员

“WooCommerce” has been translated into 55 locales. Thank you to the translators for their contributions. Translate “WooCommerce” into your language.

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