WooCommerce

Description

WooCommerce 基于 WordPress 打造,是一种灵活且开源的电子商务解决方案。无论您是要创业,为现有实体店进行在线推广,还是为客户设计站点,您都可以快速入门并构建您想要的商店。

在新的或现有的 WordPress 站点上激活免费的 WooCommerce 插件,按照可选的向导,在几分钟内即可设置新的商店:

除上述基本功能之外,WooCommerce 还可以完全自定义和可扩展:

  • 选择适合您的品牌和行业的设计。
  • 借助免费和付费扩展程序改进商店:添加功能并与当地和全球电子商务 Web 服务集成。
  • 检查和修改核心插件代码的任何部分。
  • 利用钩子和过滤器修改功能。
  • 构建在 REST API 和 Webhooks 之上。

Open-source freedoms mean full ownership of content and data forever – plus the expertise of a friendly global community.

WooCommerce is built to allow store managers to run an eCommerce site themselves, no web developer needed. There is also a free WooCommerce mobile app (Android and iOS) for store management on the go.

WooCommerce is developed and supported by Automattic, the creators of Jetpack and WordPress.com, along with independent contributors. The official extension marketplace is on WooCommerce.com.

从订阅到健身器材类以及豪华汽车

您可使用 WooCommerce 售卖任何形状和尺寸的实物和/或虚拟物品,内置支持产品变量,一种产品可有多种配置,并可让顾客即时下载虚拟物品,甚至可以售卖推广返利的产品。

这些只是开箱即用的选项。借助付费扩展程序,您可以扩展 WooCommerce 商店进行预订,提供会员服务,按订阅设置定期付款,制定动态定价规则以及更多功能。

开始每月订阅葡萄酒,为参加 10 次以上课程的成员提供瑜伽垫折扣,提供可配置的礼篮或个性化的珠宝,这一切都可以通过 WooCommerce 实现。

综合支付选项

WooCommerce 附带接受主要信用卡、替代支付方式、BACS(银行转账)和货到付款的功能。

For additional options, WooCommerce also integrates with more than 140 region-specific gateways including popular choices like Stripe, PayPal, Square and Amazon Pay. Apple Pay and Google Pay are also supported.

Search for your payment service provider of choice on the official marketplace.

当地和全球配送

WooCommerce 的配送具有高度可配置性。调整内置设置可提供免费配送或固定利率配送,通过设置配送区域将配送限制为特定国家/地区,或者是向世界开放您的商店。

Official extensions connect you with hundreds of local and international carriers – including Royal Mail, FedEx, and Australia Post – and let you integrate with inventory management and fulfilment providers.

There are also extensions available to add delivery and shipping options and support strategies like buy-one-get-one free, free gifts, and add-ons. WooCommerce Shipping supports real-time calculations and printing labels at home.

借助主题和区块设计商店

WooCommerce store design starts with a theme of your choice. There are hundreds of free and paid themes available, including Storefront by Automattic — it’s free to all stores and you can choose to have it installed for you during the guided setup.

Storefront offers deep WooCommerce integration and prioritizes speed and uptime. You can add your brand and define your style by customizing Storefront yourself or adding one of several industry-themed Storefront child themes.

借助 WooCommerce 区块(在 WooCommerce 3.6 及以上版本中可用)进一步个性化商店的设计,使用这些区块向任何页面添加选项或产品,实现商务和内容的无缝融合。

借助扩展程序自定义商店

向 WooCommerce 商店添加功能的最简单的方式就是使用扩展程序:

我们在 WooCommerce.com 市场上以及在 WordPress.org 代码库和 Web 上中提供了数百个官方扩展程序,这些程序均经过 WooCommerce 开发人员检查。

永久控制您的数据

WooCommerce 可为您提供从税收到库存水平乃至客户帐户的完全控制权。添加和删除扩展程序,更改商店的设计和切换主题或者托管或支付服务提供商,您可以尽情操作。

In a world increasingly aware of the importance of data protection, WooCommerce gives you full ownership over what is tracked and stored. If you opt to share usage data with us, your data is anonymized and kept secure. At any stage, you can opt out of all forms of tracking while still enjoying all of WooCommerce’s capabilities.

有了 WooCommerce,您的数据便属于您。使用托管电子商务平台的风险之一是,如果提供商关闭,您就会失去商店。WooCommerce 商店数据是前瞻性数据,您可以免费导出全部内容,将站点转移到所选的任何位置。

开发人员为什么喜欢使用 WooCommerce

我们最初创建 WooCommerce 时便考虑到了开发人员的需求。WooCommerce 具有 REST API,几乎可以集成任何服务。您可以随时随地绝对安全地访问商店数据。

开发人员可以使用 WooCommerce 轻松创建、修改和扩展符合客户规格的商店,甚至是通过扩展程序或自定义解决方案增强其功能。

无论您要构建的商店规模如何,WooCommerce 均可提供强大的框架,为基本商店乃至企业级商店提供支持(在一个中央位置提供内容和商务)。

WooCommerce 由专业的开发人员团队进行审核,这些人跨时区工作,来确定并修补发现的任何和所有漏洞。每次发布时会更新全面且易于访问的文档。您可以通过我们的文档了解如何创建客户需要的站点。

加入我们壮大中的社区

WooCommerce 是发展最快的电子商务社区之一。我们感到自豪的是,用户经常指出社区提供的大量帮助以及在线提供的丰富资源是他们喜欢 WooCommerce 的原因。

There are 80+ WooCommerce Meetups taking place in cities across the world that you can attend for free and even get involved in running. WooCommerce also has a regular presence at WordCamps across the globe – and we’d love to meet you.

If you’re interested in contributing to WooCommerce we’ve got more than 350 contributors, and there’s always room for more. Head to the WooCommerce GitHub Repository to find out how you can pitch in.

WooCommerce is currently 100% translated into 24 languages, including Danish, Ukrainian, and Persian. If you’re interested in helping to localize WooCommerce by adding your local language, visit translate.wordpress.org.

贡献者和开发人员

“WooCommerce” has been translated into 55 locales. Thank you to the translators for their contributions. Translate “WooCommerce” into your language.

INTERESTED IN DEVELOPMENT?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Screenshots

Blocks

This plugin provides 13 blocks.

woocommerce/product-search
Product Search
woocommerce/featured-category
Featured Category
woocommerce/product-categories
Product Categories List
woocommerce/handpicked-products
Hand-picked Products
woocommerce/product-category
Products by Category
woocommerce/product-best-sellers
Best Selling Products
woocommerce/product-tag
Products by Tag
woocommerce/featured-product
Featured Product
woocommerce/product-on-sale
On Sale Products
woocommerce/reviews-by-product
Reviews by Product
woocommerce/all-reviews
All Reviews
woocommerce/reviews-by-category
Reviews by Category
woocommerce/product-new
Newest Products

Installation

中等需求

  • 建议使用 PHP 7.2 或更高版本
  • 建议使用 MySQL 5.6 或更高版本

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

自动安装

自动安装是最快捷的方式,因为 WordPress 自身即可处理文件传输以及解压,您不需要离开您的浏览器。要自动安装 WooCommerce,仅需登录 WordPress 后台,点击插件菜单下的安装插件即可。

在搜索字段中,键入“WooCommerce”,然后点击“搜索插件”。找到后,您可以查看相关的详细信息,例如发布时间、评级和说明。当然,更重要的是,您可以进行安装!点击“立即安装”,WordPress 便可立即开始安装。

手动安装

手动安装方法需要您下载我们的电子商务插件并使用您喜欢的 FTP 工具上传到您的服务器。WordPress codex 介绍了如何这么做

更新中

自动更新应能顺畅工作,但我们仍然建议您对站点进行备份。

If you encounter issues with the shop/category pages after an update, flush the permalinks by going to WordPress > Settings > Permalinks and hitting “Save.” That should return things to normal.

示例数据

WooCommerce 自带一些样本数据,您可以使用这些数据查看产品的外观;通过 WordPress 导入程序导入 sample_products.xml。您还可以使用核心 CSV 导入程序或我们的 CSV Import Suite 扩展程序导入 sample_products.csv

FAQ

我在哪儿能找到WooCommerce的文档和用户向导呢?

如需获取设置和配置 WooCommerce 方面的帮助,请参阅我们的用户指南

有关 WooCommerce 扩展或主题的问题,请参阅我们的 Codex

我在哪儿能获取到支持或者与其它使用者交流呢?

您如果遇到问题,可以在 WooCommerce 插件论坛提问。

有关 WooCommerce.com 中提供的付费扩展程序的帮助,请使用我们的帮助台

WooCommerce 与我的主题兼容吗?

可以!WooCommerce 可以使用任何主题,但是需要设置一些样式。请参阅我们的 Codex 获取帮助。如果您在寻找内置 WooCommerce 集成的主题,我们建议使用 Storefront

在哪儿能请求到新特性、支持电子商务的主题和扩展插件?

您可以在 WooIdeas 面板上对新功能和扩展程序进行投票并发出请求。

我在哪儿能报告bugs或者为这个项目做贡献?

报告有关 WooCommerce GitHub 代码库的错误。您还可以在我们的支持论坛中报告这些问题。

Rest API文档在哪儿?

您可以在 WooCommerce REST API Docs 上找到我们的 REST API 文档。

WooCommerce 很棒!我可以做贡献吗?

是的,您可以!加入我们的 GitHub 代码库

Reviews

2019年11月13日
As incredible as it is, WooCommerce DOES NOT have the simple option to set a price/cost by attribute. For example +5$ for ""gift wrapping" or +10% for some large size. It is only possible with payed plugins, BUT, these plugins create other problems, as they do use the native attributes for pricing, thus, when you need other options, like price by quantity, you cannot combine them. So you get stuck, and go back to Prestashop or Opencart or any other cart system that have these basic options integrated by default. Unfortunately, you only get to discover this things after you worked hard to setup your shop and payed for some decent woocommerce theme. I will change my rating if you can provide a decent reason (other than offering it in premium plugins)
2019年11月12日
Zero support. Variable product function does not work at all. if you want to sell variations of one product (ie small, medium, large) this won't work for you. Don't bother trying to get support.
2019年11月9日
I love the price and the customization options of WooCommerce. Those two facets of WooCommerce alone are worth 4 stars to me. I subtract the 5th star because there are tons of tweaks I like to make to try to get my site to look and behave just right which is very time-consuming. I've never gotten a totally perfect final website because so many tweaks take so much time to research and ask for help with that sometimes I will just accept how something looks or works, even if I don't love it. Learning how to code PHP stuff would probably make tweaking a WordPress.org site a little easier, but I haven't taken that step yet. For now, I am doing okay by googling things and asking for help in support forums.
2019年11月8日
keep on developing a very easy to use product, and easy to implement!
Read all 3,419 reviews

Contributors & Developers

“WooCommerce” is open source software. The following people have contributed to this plugin.

Contributors

“WooCommerce” has been translated into 59 locales. Thank you to the translators for their contributions.

Translate “WooCommerce” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

3.8.0 – 2019-01-10

  • Enhancement – Show error message in “My Account – view order” if order does not exist. #24435
  • Enhancement – Add support to allow connect and install for in-app purchase flow. #24451
  • Enhancement – Declared support to Unicode CLDR. #24564
  • Enhancement – Declared support for PHP 7.4 in CI by removing PHP 7.4 from list of allowed failures. #24668
  • Enhancement – Update the recommended PHP version to 7.0 and the recommended WP version to 5.0. #24730
  • Enhancement – Change On Boarding Wizard to opt out of usage tracking by default. #24680
  • Enhancement – Add Available on backorder message for products available on backorder. #24559
  • Tweak – Hide Vietnam’s state field. #24158
  • Tweak – Better wording when no downloads are available on My Account > Downloads. #24172
  • Tweak – Only consider orders created via checkout to hold stock. #24159
  • Tweak – Stop to load order data twice in “View order” screen on “My Account” page. #24437
  • Tweak – Prevent PHP warnings in tracker if order doesn’t have a created date yet. #24441
  • Tweak – Use wc_get_checkout_url() to get checkout URL. #24544
  • Tweak – Maintain value of select fields in credit card form. #24720
  • Tweak – Prevent filter per category while exporting product variations. #24517
  • Tweak – Better wording for subtotal of items in cart and review order. #24440
  • Tweak – Prevent new lines in product quantity in checkout details. #24311
  • Tweak – Add a tooltip in the “Coupon expity date” field. #24749
  • Tweak – CSS styling changes for WP 5.3. #24832
  • Template – Moved HTML for displaying product price filter widget to a new template product price filter widget. #23384
  • Accessibility – Make $subtext color darker. #24739
  • Dev – Consistent register/login submit button css class names. Preserve old class names as well for backwards compatibility. #23701
  • Dev – Added woocommerce_disable_password_change_notification filter, set to false by default. #24154
  • Dev – Add filter woocommerce_cart_item_removed_message and woocommerce_cart_product_cannot_be_purchased_message to filter notice content when an item is removed from cart, or when a product cannot be purchased. #24176
  • Dev – Prevent fatal error if trying to run wc_load_cart() before before_woocommerce_init. #24198
  • Dev – Add woocommerce_get_zone_criteria filter hook to add custom criteria for matching zone ID. #24199
  • Dev – Fire actions woocommerce_before_delete_product_variation, woocommerce_delete_product_variation and woocommerce_trash_product_variation appropriately when deleting or trashing product variations. #24239
  • Dev – In filter woocommerce_update_product_stock_query use $new_stock instead of $stock_quantity. #24229
  • Dev – Introduced woocommerce_prevent_adjust_line_item_product_stock filter. #24279
  • Dev – Introduced woocommerce_logout_default_redirect_url filter to allow custom default URL. #24282
  • Dev – Added woocommerce_sort_fees_callback filter. #24280
  • Dev – Remove deprecated i18n/states directory. #24364
  • Dev – Add filter woocommerce_shipping_show_shipping_calculator for showing shipping calculator. #24375
  • Dev – Corrected UG states location. #24388
  • Dev – Remove deprecations notices with PHP 7.4 by changing parameter order for implode. #24396
  • Dev – Add “$this` param to email filter for additional_content added in 3.7. #24399
  • Dev – Add woocommerce_product_import_process_item_data filter to allow modifying a row before importing. #24412
  • Dev – Fixed warnings when error_get_last() returns null. #24442
  • Dev – Use brackets instead of braces to avoid deprecation notice in PHP 7.4. #24460
  • Dev – Implement Puppeteer’s architecture for running E2E tests locally. #24479
  • Dev – Remove call to get_magic_quotes_runtime() as it is deprecated as of PHP 7.4. #24485
  • Dev – Return value of $mailer->send() in wc_mail function. #24505
  • Dev – Remove Selenium e2e tests & add Puppeteer new product e2e test. #24513
  • Dev – Add a filter woocommerce_ajax_add_order_item_validation to allow validations in add_order_item function. #24518
  • Dev – Use wc_get_cart_url instead of wc_get_page_permalink( 'cart' ) because former has a filter woocommerce_get_cart_url to allow customization. #24530
  • Dev – New woocommerce_product_after_tabs action hook added. #24694
  • Dev – Enable append hashes on custom events (like ajax requests) #24665
  • Dev – Introduced woocommerce_order_get_formatted_billing_address and woocommerce_order_get_formatted_shipping_address filters. #24677
  • Dev – WC_Abstract_Order::recalculate_coupons() is public now. #24740
  • Dev – Added ‘applied_coupon’ trigger to checkout.js. #24406
  • Dev – Introduced woocommerce_output_cart_shortcode_content filter. #24738
  • Dev – Add WPML compatibility to the geolocation URL. #24722
  • Dev – Validate server requirements in WCCCOM Site Installer endpoints. #24690
  • Dev – Introduced woocommerce_payment_token_class filter. #24542
  • Dev – Add support for post type count to system status report. #24536
  • Dev – Check for max discount to be -ve to prevent overwriting refunded fee amount. #24341
  • Dev: Add filter woocommerce_european_union_countries to the method WC_Countries::get_european_union_countries(). #24741
  • Dev – Allow WC_Product_Query sort products by include order. #24294
  • Dev – Removed duplicated include of WC_Admin_Importers. #24751
  • Dev – Refactor minimum requirement notice to use constant for easier changes in the future. #24830
  • Fix – Clean products transients when term is removed. #23991
  • Fix – Only add the image node to structured data if product has image. #24191
  • Fix – Product attribute terms endpoint in legacy REST API v3 by converting attribute_id to int. #24203
  • Fix – Prevent duplicate processing/stock reduction when IPN or PDT notifications are enabled by checking if order is not already in processing or completed status. #24249
  • Fix – Position of ID section in mobile rows actions when displaying the list of products in the admin. #24277
  • Fix – Endpoints URLs to follow slashes preferences from WordPress permalinks. #24283
  • Fix – Ensure that postcode validation doesn’t return any whitespace on beginning and end of a postcode. #24284
  • Fix – Shipping classes sort under products alphabetically. #24291
  • Fix – Shipping rates layout in admin settings. #24327
  • Fix – Retain the focus on the select box when product variation is changed. #24339
  • Fix – Prevent PHP notice in WC_Order_Item_Data_Store::get_order_item_type() when there is no entry in the database for the order item ID passed. #24353
  • Fix – Add translation in class-wc-shipping.php for matching zone message. #24366
  • Fix – Previewing email template. #24380
  • Fix – Check if order exist before generate hash for downloads. #24384
  • Fix – Ensure WC_Product_Data_Store_CPT::is_existing_sku() return boolean. #24385
  • Fix – function_exists check for wc_hex_is_light(). #24391
  • Fix – Removed Emoji from default additional email content due problem on some database that doesn’t allow Emojis. #24450
  • Fix – Fixed escaping on an attribute in class-wc-admin-menus.php. #24466
  • Fix – Add translation for image alt attribute text in multiple places. #24467, #24468, #24469
  • Fix – Uneven padding in the input field with class “location-input” in on boarding wizard. #24476
  • Fix – Duplicate id in pages settings. #24478
  • Fix – Use esc_attr_e instead of esc_html_e for escaping an attribute in multiple places. #24481, #24520, #24521, #24522, #24523, #24524
  • Fix – Use esc_attr__ instead of esc_html__ in escaping attributes string. #24525, #24529
  • Fix – Typo fix in payment captured error message. #24501
  • Fix – Documentation URL in failed order email content. #24535
  • Fix – “Add to cart” links in feed. #24545
  • Fix – Escaping in Storefront banner. #24546
  • Fix – Use wp_kses_post to allow certain html tags in extensions page. #24589
  • Fix – Escape $prefix in item download links. #24601
  • Fix – Use esc_attr instead of esc_html in multiple places for proper escaping. #24613, #24614
  • Fix – Use esc_html instead of esc_attr in multiple places for proper escaping. #24616
  • Fix – Use esc_html_e instead of _e in multiple places for proper escaping. #24615, #24618, #24630
  • Fix – Use esc_html__ instead of esc_html for proper escaping and some typo fixes. #24639
  • Fix – Add no-store and remove max-age header (no longer needed). #24652
  • Fix – Use correct meta value for downloadable column in product lookup table regenerate function. #24681
  • Fix – Admin sub-menus becoming unaligned when scrolling down in the orders page when there are no orders. #24688
  • Fix – OWB country and sell in person alignment. #24700
  • Fix – Domain replacement script now replaces both double and single quoted woo-gutenberg-products-block with woocommerce in both PHP and JavaScript files. #24696
  • Fix – Convert current_user_id to string in some places to prevent unnecessary session database updates. #24016
  • Fix – Fixed description of failed order emails. #24737
  • Fix – Fixed Photoswipe styles. #24296
  • Fix – Also consider refunded item when updating order and adjusting stocks. #24745
  • Fix – Handle 0 attribute value for variations correctly. #24750
  • Fix – Fixed spaces in form fields of External Products. #24295
  • Fix – Removed links to downloadable products from refund emails. #24952
  • Localization – Add Zambia’s Provinces to the list of states. #24307
  • Localization – Adaptation of the order of last name and first name and addresses in Japan. #24336
  • Localization – Fixed Namibian dollar symbol. #24438
  • Localization – Change localization tag action-scheduler to woocommerce. #24474
  • Localization – Fixed missing US Minor Outlying Islands states. #24826
  • Security – Add an exit after the redirect when checking author archive capabilities for customers.
  • Security – Ensure 404 pages with single product urls cannot be exploited using Open Redirect.

查看所有版本的更新日志