Yoast SEO

Description

Yoast SEO(优思特搜索引擎优化):WordPress 排名第一的 SEO 插件

需要一个搜索引擎优化插件来帮助您不能做到的事情?从2008年开始,Yoast SEO (优思特搜索引擎优化)就是Wordpress SEO 原版插件。她是百万用户最爱的工具,从来自小巷的面包店到全球大部分最受欢迎的站点。拥有Yoast SEO,您会得到一个功能强大的工具组,它将帮助您在搜索引擎结果中取得瞩目焦点。Yoast(优思特):所有人的搜索引擎优化插件。

Yoast SEO 尽其所能所任何事情取悦访问者和搜索引擎。如何做的呢?在下方,你将找到Yoast SEO选取的一小部分能力展示。

照顾好您 WordPress 的 SEO

  • 只需按下按钮,最高级的 XML 站点图功能即可生成。
  • 完全掌控站点的面包屑导航:添加一小段代码,你可以很好的完成工作。
  • 设置规范的链接以避免重复性的内容。不再担心Google的处罚措施。
  • 标题和元数据描叙模板,使网站在搜索结果中具有更好的品牌和一致的摘录。
  • [高级] 扩展 Yoast SEO 使它具有新闻 SEO,视频 SEO,本地 SEO 和 WooCommerce SEO 功能。
  • [Premium] Need help? Yoast SEO Premium users get 1 year free access to our awesome support team.

Note: some features are Premium. Which means you need Yoast SEO Premium to unlock those features. You can get Yoast SEO Premium here!

用 Yoast SEO (优思特搜索引擎优化)撰写出色的内容

  • Content & SEO analysis: Invaluable tools to write SEO-friendly texts.
  • The snippet preview shows you how your post or page will look in the search results – even on mobile. Yoast SEO Premium even has social media previews!
  • [Premium] The Insights tool shows you what your text focuses on so you can keep your article in line with your keyphrases.
  • [Premium] Synonyms & related keyphrases: Optimize your article for synonyms and related keyphrases.
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to.

让你站点保持完美的状态

  • Yoast SEO tunes the engine of your site so you can work on creating great content.
  • Our cornerstone content and internal linking features help you optimize your site structure in a breeze.
  • Integrates with Google Search Console: See how your site performs in the search engines and fix crawl errors.
  • Manage SEO roles: Give your colleagues access to specific sections of the Yoast SEO plugin.
  • Bulk editor: Make large-scale edits to your site.
  • [Premium] Social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [高级] 重定向管理员: 通过轻松重定向那些来自Google搜索操作平台,已删除页面和已更改的URL链接的错误,使您站点保持健康状态。

高级支持

The Yoast team does not always provide active support for the Yoast SEO plugin on the WordPress.org forums, as we prioritize our email support. One-on-one email support is available to people who bought Yoast SEO Premium only.

Note that the Yoast SEO Premium also has several extra features too, including the option to have synonyms and related keyphrases, internal linking suggestions, cornerstone content checks and a redirect manager, so it is well worth your investment!

您还应该查看 Yoast Local SEO Yoast News SEO 以及 Yoast Video SEO 对Yoast SEO的扩展。他们已经和Yoast SEO的免费版本一起运作了,而且这些额外的扩展也会完美支持。

故障报告

Yoast SEO欢迎大街在GitHub上上提交BUG报告。但请注意GitHub不是一个官方支持论坛,且对于不适当的讨论我们会进行关闭

阅读更多

For more info on search engine optimization, check out the following:

在WordPress内部

  1. 访问’插件和gt;添加新插件‘
  2. 搜索”Yoast SEO”
  3. 请在插件页面激活Yoast SEO。
  4. 回到“激活完毕”下方。

手动

  1. 上传 wordpress-seo 文件到 /wp-content/plugins/ 目录
  2. 在插件菜单启用Yoast SEO插件
  3. 回到“激活完毕”下方。

激活之后

  1. 你应该会看见一个通知,用于启动 Yoast SEO (优思特搜索引擎优化) 配置向导程序。
  2. 前往配置向导为您的站点安装插件。
  3. 已完成!

Screenshots

  • Yoast SEO插件有一个同意的元框,您可以在这里对各种类型文章的SEO进行修改。
  • 搜索引擎优化分析功能的例子
  • 可读性分析功能的例子
  • Overview of site-wide SEO problems and possible improvements.
  • 选择您想使用的功能。
  • 从其它SEO插件导入数据,支持All In One SEO pack、HeadSpace2SEO和wpSEO.de。

FAQ

你将在 kb.yoast.com 超链接上,找到您各种问题的答案。

Reviews

Helpful for new starters

I have only been using WordPress for a few weeks, and Yoast has been great for ensuring my pages deliver maximum impact. It’s very easy to use even for people like me who don’t know what they’re doing.

HI! Here I am

I find Yoast a great plugin to make sure that the post I am writing is easy to read. However, its requirements on Transition words are so ridiculous. Right now I write using Hemingway editor then transfer the finished text to my WP. It is cumbersome but it’s the best way to get rid of those crazy transition words.

Read all 23,622 reviews

Contributors & Developers

“Yoast SEO” is open source software. The following people have contributed to this plugin.

Contributors

“Yoast SEO” has been translated into 37 locales. Thank you to the translators for their contributions.

Translate “Yoast SEO” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

9.1.0

Release Date: November 6th, 2018

Enhancements:

  • Improves keyphrase recognition in the first paragraph on texts which start with images and captions.
  • Adds a warning notification to the permalink settings page, linking to a knowledge base article. Props to valtlfelipe
  • Adds the filter wpseo_opengraph_is_valid_image_url that allows custom image URL validation. Props to petenelson
  • Updates the font size of the snippet title measure element to correctly mimic Google desktop snippet title. Props to ol0lll

Bugfixes:

  • Fixes a bug where the featured image was not recognized in the SEO analysis when using Gutenberg.
  • Fixes an accessibility issue where focus would be lost when removing an uploaded image in the configuration wizard.
  • Fixes a bug where notices were being thrown when quick editing a post and no post type object could be found.
  • Fixes a bug where a dependency wasn’t loaded for the SEO -> Tools page.
  • Fixes a faulty reference to the old SEOAssessor class.
  • Fixes the copy of the date archives help text which contains faulty information. Props to mkronenfeld
  • Fixes the spelling of the words “plug-in” and “set-up”. Props to pedro-mendonca
  • Fixes a bug where a type error is thrown when the posts or terms focus keyword isn’t of the type WP_Post as this can collide with third-party plugins.

Other:

  • Changes the reference in the admin bar menu from “AdWords External” to “Google Ads”.
  • Removes non-functioning eye-markers for the link keyphrase assessment.

9.0.3

Release Date: October 30th, 2018

Bugfixes:

  • Fixes a bug where the metabox was broken when using the classic editor plugin.
  • Fixes a bug where the Chrome browser tab would crash on Windows when a French or Italian text contains sentences in passive voice, props CarloCannas.
  • Fixes a bug where the Yoast SEO analysis would error if used together with the DelightfulDownloads plugin.

9.0.2

Release Date: October 24th, 2018

Bugfixes:

  • Fixes a bug where it was impossible to change the profile in the Search Console integration step in the configuration wizard.
  • Fixes a bug where the primary taxonomy picker was not shown in Gutenberg (v4.1).

9.0.1

Release Date: October 23rd, 2018

Bugfixes:

  • Fixes error with using $ in wp-seo-admin-media.js. Now we use jQuery instead.

9.0.0

Release Date: October 23rd, 2018

Bugfixes:

  • Fixes a bug where the keyword would not be found in the slug when containing punctuation, for example the keyphrase apples & pears in the slug apples-pears.
  • Fixes a bug where the buttons to change the How-to steps and FAQ questions order would be only partially visible in mobile view.
  • Fixes a bug where an ‘undefined index’ notice would be given when an OpenGraph image URL didn’t have a correct path. Props to @Julian-B90
  • Fixes a bug where the home description can contain HTML, resulting in unexpected characters on the Facebook social settings page.
  • Fixes a bug where author sitemap caches would be attempted to be invalidated despite not all conditions being met.
  • Fixes a bug where a fatal error on Yoast settings pages was thrown because they did not have a dedicated option class.

Enhancements:

  • Introduces two new principles for keyword recognition:
    • Makes keyphrase recognition flexible with regards to word order. This means that the keyphrase SEO WordPress plugin will be found in the sentence This is the most popular SEO plugin for WordPress. In order to use exact matches, the keyphrase can be enclosed in quotation marks.
    • When matching keyphrases for the various assessments, the analysis only targets content words and ignores function words (e.g., the or and). This functionality is available in English, German, Dutch, French, Spanish, Italian, Portuguese, Russian and Polish.
  • The analysis of the following assessments incorporates the new keyword recognition principles:
    • Image alt attributes: checks whether there’s at least one image with an alt tag that contains words from the keyphrase. An exact match isn’t required anymore.
    • Keyphrase in introduction: checks whether words from the keyphrase are matched within one sentence in the introduction or, if not, whether they are present in the first paragraph at all. An exact match isn’t required anymore.
    • Keyphrase in title: still checks whether an exact match of the keyphrase is found in (the beginning of) the title, but now also recommends improvement if all words from the keyphrase are found in the title.
    • Keyphrase length: has new boundaries to check whether the keyphrase is not too long. For languages that have support for function word stripping (see above), only content words are taken into account.
    • Keyphrase in meta description: checks how often all words from the keyphrase are matched within the meta description.
    • Keyphrase in subheading: now checks whether at least one subheading contains more than half of the words from the keyphrase. An exact match isn’t required anymore.
    • Keyphrase in slug: checks whether a sufficient number of words from the keyphrase is used in the slug. The number of words required depends on the length of the keyphrase.
    • Keyphrase density: checks whether there are enough keyphrase matches; a match is defined as a sentence that contains all words from the keyphrase.
    • Link focus keyphrase: the assessment that checks whether you’re using your keyphrase to link to a different article doesn’t require an exact match anymore.
  • Improves the feedback texts for all SEO and readability assessments.
  • Improves the consistency of the SEO and readability results by showing them in a fixed order.
  • Adds target=”_blank” to the “How to connect to GSC” link to open the link a new tab. Props to @zkan
  • Changes all mentions of ‘keyword’ to ‘keyphrase’. Read more about the transition from ‘keyword’ to ‘keyphrase’.
  • Optimizes and caches WPSEO_Option_Titles::enrich_defaults(). Props to @soulseekah
  • Introduces a Features tab in the network admin, which allows disabling all site-specific features for the entire network.
  • Improves the tab order within the structured data blocks in Gutenberg and make it consistent between the FAQ and How-To block.
  • Improves sitemap performance by disabling the caching by default.
  • Adds target="_blank" to the “How to connect to GSC” link to open a new tab when clicked.
  • Adds an assessment that checks whether your keyword consists only of function words.
  • Changes OpenGraph image handling to always use an image from the media library. This makes the performance of the OpenGraph image handling much better.
  • Improves performance by no longer using images from the content as a fallback for the OpenGraph and Twitter images.

Other:

  • Deprecates the WPSEO_Cornerstone class.
  • Deprecates the assessment that checks if stopwords are used within the keyphrase.

Earlier versions

For the changelog of earlier versions, please refer to https://yoa.st/yoast-seo-changelog