Yoast SEO

Description

Yoast SEO:WordPress 排名第一的 SEO 插件

自2008年以来,Yoast SEO已帮助全球数百万个网站在搜索引擎中排名更高。 这个WordPress SEO插件可帮助您对搜索引擎优化。 您不完全相信吗? Yoast SEO是全球数百万用户最喜欢的WordPress SEO插件!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

DON’T LET YOUR COMPETITORS WIN

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • 标题和元数据描叙模板,使网站在搜索结果中具有更好的品牌和一致的摘录。
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • 只需按下按钮,最高级的 XML 站点图功能即可生成。
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] 支持 Yoast SEO 专业版 users.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.

高级支持

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

The Yoast SEO Premium plugin is well worth your investment!

Our addons to further improve your WordPress SEO

You should also check out these other products by Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what you video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO 适用于希望提高其在Google新闻中的知名度和效果的新闻发布者。
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

故障报告

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

阅读更多

For more info on search engine optimization and WordPress SEO in specific, check out the following:

屏幕截图

  • Yoast SEO插件有个统一的元框,您可以在这里对各种类型文章的SEO进行修改。
  • 搜索引擎优化分析功能的例子
  • 可读性分析功能的例子
  • 全站 SEO 问题和可能改进的概述。
  • 选择您想使用的功能。
  • 从其它SEO插件导入数据,支持All In One SEO pack、HeadSpace2SEO和wpSEO.de。

Installation

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. 搜索”Yoast SEO”
  3. Activate Yoast SEO from your Plugins page;
  4. Go to ‘after activation’ below.

INSTALL YOAST SEO MANUALLY

  1. 将 ‘wordpress-seo’ 文件夹上传到 /wp-content/plugins/ 目录;
  2. 通过WordPress中的“ 插件 ”菜单激活 Yoast SEO 插件;
  3. Go to ‘after activation’ below.

AFTER ACTIVATION

  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. You’re done!

常见问题

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
yoast_breadcrumb( '

‘,’

‘ );
}
?>
`

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

在大多数非WooTheme主题中,不应将此代码段添加到您的 functions.php 文件中。
或者,您可以手动将面包屑短代码添加到各文章子或页面中: [wpseo_breadcrumb]

如果您需要了解更多信息或者设置教程, 请参阅 Yoast SEO 面包屑.

How do I noindex URLS?

Yoast SEO提供了多个选项,用于将一个或一组URL设置为noindex, 了解本指南中有关如何执行此操作的详细信息.

Google shows the wrong description, how do I fix this?

如果您为博客文章精心编写了非常好的元描述,那么没有比Google在搜索结果摘要中完全显示您网站的其他描述更令人讨厌的了。

可能的原因包括:
1. 代码中的 description 错误
2. Google 缓存已经过期
3. 搜索规则变更
4. Google 忽略了元描述

您可以了解如何解决网页 description 错误的问题.

Yoast SEO多久更新一次?

Yoast SEO 每两周更新一次, 如果您想知道原因, 可以查看这篇文章 this post on why we release every two weeks!

我该怎么获得帮助?

由于我们的免费插件已为全球数百万人使用,因此我们无法为您提供一对一的支持。如果您有与Yoast SEO为WordPress麻烦的插件,你可以在支持论坛中获得帮助,在这里wordpress.org 或通过在以下位置签出或知识库 kb.yoast.com

您在 Yoast 购买的插件为专业版插件(即使插件的名字里不包含 ‘Premium’),购买的插件包括一整年的免费更新和高级支持。这意味着如果您对该插件有任何疑问,可以联系我们的支持团队。

如何获得支持

I have a different question than listed here

您的问题可能已经有了解决方案: kb.yoast.com.

Reviews

2020年7月6日
Can't work without it these days. From the early configuration of your site to the writing of your posts and pages, it helps you to do everything right with SEO in mind.
阅读所有的27,197评价

Contributors & Developers

“Yoast SEO” 是开源软件。 以下人员对此插件做出了贡献。

Contributors

“Yoast SEO” 已翻译成45 语言环境。 感谢译者的贡献。

将“Yoast SEO”翻译成您的语言。

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

更新日志

14.4.1

Release Date: June 23rd, 2020

错误修复:

  • Fixes a bug where existing links were no longer editable with Yoast SEO active.
  • Fixes a bug where the editor wouldn’t remember rel values set on a link after refresh.

14.4

Release Date: June 23rd, 2020

Sometimes, you have releases that start out small and end up with a substantial improvement. Yoast SEO 14.4 is one such release. Initially planned as a bug fix release, this turned into something that markedly improves the publishing workflow in WordPress. Plus, you can now mark your external links as nofollow or sponsored. You see, Yoast SEO 14.4 is a chockfull release! Read more about those changes in our release post!

错误修复:

  • Fixes a bug where replacement variable values would break the Google Preview and output a PHP notice on the front end if they were a serialized array string.
  • Fixes a bug where a property that was changed from private to public on WPSEO_Schema_Article would lead to a backward compatibility break.
  • Fixes a bug where the site logo would not be output in the schema when a CDN was used for images. Props to gr8shivam
  • Fixes a bug where the Facebook Debugger link was outdated. Props to eliorivero
  • Fixes a bug where a lot of delete queries would be performed after clearing all indexables from the database.
  • Fixes a bug where the indexables indexing warning would be visible to users with non-admin roles.

改善:

  • Adds SEO insights to every step of the publishing flow:
    • Adds the readability and SEO score to the document sidebar with the possibility to quickly open the Yoast sidebar.
    • Adds the readability and SEO score to the publish checks. Gives reassurance or a call to action to further optimize the content.
    • Adds social sharing buttons to the post publish actions to enable easy sharing on Facebook and Twitter.
  • Adds the possibility to add rel keywords nofollow and sponsored to individual links in the block editor for WordPress versions 5.4 and above.

其他:

  • Adds headers to the main plugin file for the minimum supported WordPress version and minimum supported PHP version. WordPress will not activate the plugin anymore if incompatibilities are found. Props to spacedmonkey

14.3

Release Date: June 9th, 2020

In every release of Yoast SEO, we fix bugs and find other ways to enhance our code. For instance, we’re always working on quality assurance, code style and other behind the scenes work. In Yoast SEO 14.3, you’ll find many of these improvements plus some bugfixes. Read more about those changes in our release post!

错误修复:

  • Fixes a bug where the FAQ schema list item’s position would start at 0 instead of 1.
  • Fixes a bug where the filters wpseo_metadesc and wpseo_title weren’t called with the right argument, which could lead to errors.
  • Fixes a bug where our global CSS variables could conflict with global CSS variables of themes.

Earlier versions

关于更早版本的变更日志, 可以参考 the changelog on yoast.com.