Yoast SEO

描述

Yoast SEO:WordPress 排名第一的 SEO 插件

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.

Yoast’s mission is SEO for Everyone. Our plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

Yoast SEO Free contains everything that you need to manage your SEO, and the Yoast SEO Premium plugin and its extensions unlock even more tools and functionality.

GET AHEAD OF THE COMPETITION

To rank highly in search engines, you need to beat the competition. You need a better, faster, stronger website than the people who sell or do the same kinds of things as you.

Yoast SEO is the most-used WordPress SEO plugin, and has helped millions of people like you to get ahead, and to stay ahead.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO is packed full of features, designed to help visitors and search engines to get the most out of your website. Some of our favourites are:

  • Automated technical SEO improvements, like canonical URLs and meta tags.
  • Advanced XML sitemaps; making it easy for Google to understand your site structure.
  • Title and meta description templating, for better branding and consistent snippets in the search results.
  • An in-depth Schema.org integration that will increase your chance of getting rich results, by helping search engines to understand your content.
  • Full control over site breadcrumbs, so that users and search engines always know where they are.
  • Faster loading times for your whole website, due to an innovative way of managing data in WordPress.
  • [Premium] E-mail support for our Yoast SEO Premium users.
  • [Premium] The possibility to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.
  • [Premium] New! Yoast SEO Premium comes with wide-ranging crawl settings that help you improve how search engines crawl your site.
  • [Premium] New! Yoast SEO Premium comes with an IndexNow integration to ping search engines like Microsoft Bing whenever you publish or update content.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its state-of-the-art content and SEO analysis. Yoast SEO gives you:

  • SEO analysis: an invaluable tool while writing SEO-friendly content with the right (focus) keyphrases in mind.
  • Readability analysis: ensures that humans and search engines can read and understand your content.
  • Full language support for: English, German, French, Dutch, Spanish, Italian, Russian, Indonesian, Polish, Portuguese, Arabic, Swedish, Hebrew, Hungarian, Turkish, Czech, Norwegian, Slovak and Greek.
  • A Google preview, which shows what your listings will look like in the search results. Even on mobile devices!
  • Innovative Schema blocks for the WordPress block editor, so that your FAQ and HowTo content can be shown directly in the search results. Plus a breadcrumbs block to guide your users.
  • [Premium] Internal linking blocks to easily improve the structure of your content. Easily add a table of contents block, a related links block, a subpages block, or siblings block! Plus, we’ll keep adding these easy-to-add blocks to improve your site structure.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook. Plus: Social Appearance Templates to guarantee a consistent look.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] Optimize your content for synonyms and related keyphrases.
  • [Premium] Optimize your article for different word forms of your keyphrases, as the singular and plural. But also different verb forms, synonyms, and related keyphrases. This makes for more natural content!
  • [Premium] Automatic internal linking suggestions: write your article and get automatic suggested posts to link to!
  • [Premium] An orphaned content filter to detect posts that have no links pointing towards them!
  • [Premium] SEO workouts to make working on your site as easy as ABC. These SEO workflows will get your site into shape in no time!
  • [Premium] New! Yoast SEO Premium comes with a new word complexity feature that gives you actionable feedback on using difficult words. This feature is in beta and English only for now.
  • [Premium] New! Yoast SEO Premium comes with a new inclusive language analysis that helps you write inclusive content. This feature is opt-in, in beta and English only for now.

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are an online entrepreneur, blogger or content creator, a developer, a (WordPress) SEO expert or a business owner, Yoast SEO helps you keep your website in perfect shape by:

  • Tuning the engine of your website, so you can work on creating great content!
  • Giving you cornerstone content and internal linking features to help you optimize your site structure in a breeze.
  • Translating your content to structured data where possible, to help search engines understand your website.
  • Helping you manage your team: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • [Premium] Automatically creating redirects when URLs change or when pages are deleted, and providing tools to manage or create redirects.
  • [Premium] Showing you social previews to manage the way your page is shared on social networks like Facebook and Twitter.

TRUST THE EXPERTS

Yoast is powered by a team of expert developers, testers, software architects, and SEO consultants. They work constantly to stay at the cutting edge of WordPress SEO, and to improve the plugin with every release.

Yoast SEO is the only WordPress SEO plugin made by world-renowned SEO experts.

GET PREMIUM SUPPORT

The Yoast team offers regular support on the WordPress.org forums. But we hope you understand that we prioritize our Premium customers. This one-on-one email support is available to people who have purchased Yoast SEO Premium.

Did you know that Yoast SEO Premium contains a lot of extra features:

  • A redirect manager that prevents “404: page not found” errors
  • Optimize without worrying about over-optimization with intelligent word form recognition available in multiple languages.
  • Internal linking blocks to structure your site easily.
  • Internal linking suggestions while you’re writing.
  • Preview your content to see what it will look like in the search results and when shared on social media using the Google preview and social preview.
  • Cornerstone content checks that point search engines to your most important pages.
  • Connect Yoast SEO to Zapier to easily create zaps that instantly share your published posts with 2000+ destinations like Twitter, Facebook, and much more.

If you are serious about your WordPress SEO, install the Yoast SEO Premium plugin! Costs a little, saves a lot of time!

OUR EXTENSIONS TO FURTHER IMPROVE YOUR WORDPRESS SEO

Check out these SEO add-ons by Yoast:

  • Yoast Local SEO optimizes your website for a local audience.
  • Yoast Video SEO ensures that Google understands what your video is about, increasing the chances of ranking in the video results.
  • Yoast News SEO for news websites that want to improve their visibility and performance in Google News.
  • WooCommerce SEO for all online shops that want to perform better in the search results and social media.

These extensions work fine with the free version of Yoast SEO. Of course, the premium extensions also include 24/7 support.

Oh, don’t forget: our Yoast Academy is for all entrepreneurs, bloggers, and anyone who wants to learn more about optimizing websites, improving your WordPress SEO, and if you want to take your content to the next level!

INTEGRATIONS

Yoast SEO integrates seamlessly into a range of themes and plugins. We work particularly well with:

BUG REPORTS

Do you want to report a bug for Yoast SEO? Best to do so in the WordPress SEO repository on GitHub. Please note that GitHub is not a support forum and issues will be closed if they don’t meet the bug requirements.

READ MORE

Want more information on search engine optimization and Yoast SEO? Have a look at:

屏幕截图

  • Yoast SEO插件有个统一的元框,您可以在这里对各种类型文章的SEO进行修改。
  • 搜索引擎优化分析功能的例子
  • 可读性分析功能的例子
  • 全站 SEO 问题和可能改进的概述。
  • 选择您想使用的功能。
  • 从其它SEO插件导入数据,支持All In One SEO pack、HeadSpace2SEO和wpSEO.de。

区块

该插件提供了2个区块.

  • Yoast SEO
  • Yoast SEO

安装

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. 搜索”Yoast SEO”
  3. Activate Yoast SEO from your Plugins page;
  4. Go to ‘after activation’ below.

INSTALL YOAST SEO MANUALLY

  1. 将 ‘wordpress-seo’ 文件夹上传到 /wp-content/plugins/ 目录;
  2. 通过WordPress中的“ 插件 ”菜单激活 Yoast SEO 插件;
  3. Go to ‘after activation’ below.

AFTER ACTIVATION

  1. You should see (a notice to start) the Yoast SEO first-time configuration;
  2. Go through this configuration and set up the plugin for your site;
  3. You’re done!

常见问题

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our help center.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

如果您需要了解更多信息或者设置教程, 请参阅 Yoast SEO 面包屑.

How do I noindex URLS?

Yoast SEO提供了多个选项,用于将一个或一组URL设置为noindex, 了解本指南中有关如何执行此操作的详细信息.

Google shows the wrong description, how do I fix this?

如果您为博客文章精心编写了非常好的元描述,那么没有比Google在搜索结果摘要中完全显示您网站的其他描述更令人讨厌的了。

可能的原因包括:
1. 代码中的 description 错误
2. Google 缓存已经过期
3. 搜索规则变更
4. Google 忽略了元描述

您可以了解如何解决网页 description 错误的问题.

Yoast SEO多久更新一次?

Yoast SEO 每两周更新一次, 如果您想知道原因, 可以查看这篇文章 this post on why we release every two weeks!

我该怎么获得帮助?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.

您在 Yoast 购买的插件为专业版插件(即使插件的名字里不包含 ‘Premium’),购买的插件包括一整年的免费更新和高级支持。这意味着如果您对该插件有任何疑问,可以联系我们的支持团队。

如何获得支持

What happens to my data if I enable usage tracking?

This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.

I have a different question than listed here

Your question has most likely been answered on our help center: yoast.com/help/.

评价

2022年11月19日
Yoast SEO is a perfect On-page SEO Plugin. Last 2 years i used this plugin for my website On-page SEO. And i am satisfied with it's performance.
2022年11月17日
Ik gebruik de plugin op al mijn websites, waarvan ik op 2 ook de betaalde plugin heb. De workouts zijn erg handig! Het zorgt ervoor dat ik oude content snel kan vernieuwen als deze te oud wordt!
2022年11月14日
I've been using this plugin for several years. It certainly helps blog creation with useful tips and a system which rates you post for SEO. Some tips are just not right, however. The YOAST plugin tells you not to link using the keyphrase. But as I write tech reviews, of course I'm going to link to the product with an affiliate link using the keyphrase (ie: the name of the product). As well, it tells you not to use the same keyphrase more than once in your entire website - but as a reviewer, I'm going to need to write about the same product in more than one post and it's not usually possible to use a different keyphrase. The message is using key phrases more than once is going to divide your traffic, but that's not necessarily true, especially as Google is changing the way it recommends articles in a similar way to YouTube - so a person who shows an interest in a subject is going to be recommended posts on the same subject. In which case, you want to keep using that keyphrase. Therefore this keyphrase tip seems somewhat dated as well as limited to a certain type of website. Another thing it flags is using the same word at the start of 3 consecutive sentences. This might be useful for writing beautiful blogs, but for tech reviews and tutorials, sometimes I need to write a bullet list where each line starts with the same word. Again, this isn't going to ruin your reader's experience - rather the opposite. Times when I've got the red light from YEOST and published anyway I haven't noticed any discernible drop in traffic. So I would say this plugin is fine but don't take every tip too literally. Some types of post need their grammar (or readability) fixing more than others. But YEOST puts every post in the same basket.
2022年11月9日
I am no SEO expert at all, but with this plugin I do all the necessary optimizations with just a few clicks. The free version is more than enough for my projects and I use it in all my websites. Thanks a lot!
阅读所有27,528条评价

贡献者及开发者

“Yoast SEO” 是开源软件。 以下人员对此插件做出了贡献。

贡献者

“Yoast SEO”插件已被翻译至52种本地话语言。 感谢所有译者为本插件所做的贡献。

将“Yoast SEO”翻译成您的语言。

对开发感兴趣吗?

您可以浏览代码,查看SVN仓库,或通过RSS订阅开发日志

更新日志

19.10

Release Date: November 8th, 2022

Yoast SEO 19.10 is out today. This release mostly consists of bug fixes and enhancements. In addition, we’re getting our WordPress plugins ready for the upcoming High Performance Order Storage feature in WooCommerce 7.1+. Update now! Read more about what’s new in Yoast SEO 19.9 in our release post in English or our release post in Spanish!

改善:

  • Improves the call-to-action feedback string of the Flesch Reading Ease insight when the text is recognized as fairly difficult.

错误修复:

  • Fixes a bug where a fatal error would be thrown in the classic editor in combination with certain plugins that misuse metabox hooks.
  • Fixes a bug where users with site-wide basic access authentication would be prompted to insert their credentials when saving a post in Elementor if they didn’t have the manage_options capability.
  • Fixes a bug where Yoast SEO-related post meta data would not be saved if a user without the manage_options capability would save a post in Elementor.

其他:

  • Deprecates the hooks used to add custom content to the Yoast SEO settings pages, in preparation for future releases. The following hooks have been deprecated: wpseo_tools_overview_list_items, wpseo_settings_tab_crawl_cleanup, wpseo_settings_tab_site_analysis, Yoast\WP\SEO\admin_author_archives_meta, Yoast\WP\SEO\admin_date_archives_meta, Yoast\WP\SEO\admin_post_types_beforearchive, Yoast\WP\SEO\admin_post_types_archive, Yoast\WP\SEO\admin_taxonomies_meta, wpseo_admin_other_section, wpseo_admin_opengraph_section, wpseo_admin_pinterest_section, wpseo_admin_twitter_section, wpseo_import_other_plugins.
  • Ensures compatibility with the High Performance Order Storage feature in WooCommerce 7.1+.
  • Sets the WordPress tested up to version to 6.1.

19.9

Release Date: October 25th, 2022

Yoast SEO 19.9 is out today. Yoast SEO already supports the Schema necessary for Google’s Site Names update, but we’ve expanded support for it in this release. In addition, we give users more control over what names they can add, including an alternate title. Of course, there’s a lot more, so check it out! Read more about what’s new in Yoast SEO 19.9 in our release post in English or our release post in Spanish!

改善:

  • Adds input fields to overwrite the site name, as well as an extra input field for a (potentially shorter) alternate name. Google introduced new support for site names in Google Search. Yoast SEO already outputs this value correctly, using the WordPress site name. With these changes, we have increased the control site owners have over this value.
  • Improves the Schema output for Organization by no longer putting out an empty array if no social profiles have been added for it.
  • Adds immediate keyphrase tracking after connecting to Wincher.

错误修复:

  • Fixes a bug where a fatal error would be thrown when using the wpseo_breadcrumb_links filter in the wrong way on PHP 8.0+.
  • Fixes a bug where social or canonical URLs containing @ would lead to encoding issues. Props to @stodorovic.
  • Fixes a bug where the buttons in the FAQ and in the how-to block would be hardly visible when using a dark theme.
  • Fixes a bug where the number of words would be counted incorrectly when using Cyrillic script. Props to kudinovfedor.
  • Fixes a bug where the previously used keyphrase assessment would also appear under the readability analysis tab when the cornerstone content toggle would be switched on.
  • Fixes a bug where the SEO optimization routine would give an error when an image file of an image linked in a post could not be retrieved.
  • Fixes a bug where the wrong canonical URL would be set on attachment pages.

其他:

  • Adds taxonomy information to breadcrumbs of type “term” to be able to filter them better with the wpseo_breadcrumb_links filter. Props to @svenvonarx.
  • Adds a wpseo_primary_category_admin_pages filter to enable the use of the primary category in the post URL of additional admin pages besides the default ones. Props to @ssvet.
  • Reinstates the wpseo_twitter_card_type filter that was wrongly deprecated in 19.8.

Earlier versions

关于更早版本的变更日志, 可以参考 the changelog on yoast.com.